FinanceLink.co.uk offers advertisers an extremely cost effective advertising medium by which they can access a highly targeted UK audience. Our visitors are either looking to purchase a financial product or are looking for information relating to financial products and subjects. Consequently, when a user visits a category on FinanceLink.co.uk where your site is listed, they actually want to find a site like yours.
It is well known that the first few pages of a directory or search engine are visited far more often than subsequent pages, and FinanceLink.co.uk is no different. For example, half of our click throughs are generated from the first page of each category. In other words, if you want to increase the traffic financelink.co.uk directs to your site, it pays to be listed near the top of your relevant categories.
Since we list non-advertising sites in a random order, which changes daily, your site will spend much of its time listed on those pages with fewer visitors. Advertising on FinanceLink.co.uk ensures that you maintain a prominent position at all times.
'Advertising Rotation' - getting a fair position
We all know that the higher you are listed within a directory, the more traffic you will receive.
Directories use various approaches to determine the order in which their advertisers are listed, one of them being alphabetical order. This is great for those sites whose url or company name ensures they are listed top, but more than a little unfair for those who have paid an equal amount to advertise but have to settle for a lower and therefore less profitable position.
At FinanceLink.co.uk we believe that all our advertisers within a selected category should benefit equally. If 'Aardvark Limited' are paying the same rate as 'Zebra Limited' for the same advertising channel, why should 'Aardvark Limited' have a higher position and therefore receive more traffic just because of their name?
This is why we have introduced 'advertising rotation' on FinanceLink.co.uk. Each day your position changes relative to other advertisers paying the same channel rate. This approach ensures that all advertisers can benefit from the prime directory positions.
Non-advertisers are listed randomly, with their position changing daily.
Should you wish to advertise on Financelink, please e-mail us at advertising2@financelink.co.uk.
We will be happy to send you further details of the advertising opportunities available on FinanceLink.co.uk, and answer any questions you may have.
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